Category: Uncategorized

I developed and maintained Fastek’s e-commerce website using WordPress and WooCommerce, managing more than 5,000 products and ensuring accurate content, pricing, and inventory data.

I also created and executed annual digital marketing strategies aligned with company priorities, including web, print, email, social media, remarketing, and paid advertising campaigns.

I was responsible for producing brochures, flyers, in-store signage, digital displays, product photography, and promotional videos. I also expanded the company’s social media presence, managed cross-promotions, supported nationwide brand growth, and maintained relationships with brand representatives across Canada.

Additionally, I designed, integrated, and maintained a custom system connecting the point of sale system with WooCommerce to automate product, stock, and pricing updates. I managed Facebook commerce and advertising, Google Business Profile, Merchant Center, Local Inventory Ads, Google Ads, Analytics, and Looker Studio reporting.

And just for fun, I created and maintained an internal intranet and documentation library to provide staff with access to procedures, training materials, and company information.

Designed and developed a custom WordPress website for Country Tanks in 2018, including the company logo and overall visual direction. Reworked the site content for clarity and search visibility, sourced supporting imagery, and built a responsive structure focused on products, services, and customer enquiries.

Built a welcoming, professional WordPress website around the client’s existing logo and colour palette. Refined the written content for SEO and readability, selected appropriate imagery, and organized the site to make services, practitioner information, and contact options easy to navigate.

Created a friendly, accessible WordPress website based on the client’s existing logo and preferred colours. Reworked service descriptions for stronger SEO, selected engaging imagery, and built clear calls to action throughout the site to support bookings and lead generation.

Developed a clean, responsive WordPress site using the client’s established branding. Restructured and optimized the content for local search, sourced project imagery, and created a straightforward user journey designed to turn visitors into enquiries.

Originally designed and developed the EMC Scientific website from the ground up in 2013, including the site structure, visual direction, content presentation, and overall user experience. More recently, rebuilt and modernized the site using Gutenberg blocks, refreshed the layout and imagery, and improved its responsiveness, usability, and long-term ease of maintenance.