I developed and maintained Fastek’s e-commerce website using WordPress and WooCommerce, managing more than 5,000 products and ensuring accurate content, pricing, and inventory data.
I also created and executed annual digital marketing strategies aligned with company priorities, including web, print, email, social media, remarketing, and paid advertising campaigns.
I was responsible for producing brochures, flyers, in-store signage, digital displays, product photography, and promotional videos. I also expanded the company’s social media presence, managed cross-promotions, supported nationwide brand growth, and maintained relationships with brand representatives across Canada.
Additionally, I designed, integrated, and maintained a custom system connecting the point of sale system with WooCommerce to automate product, stock, and pricing updates. I managed Facebook commerce and advertising, Google Business Profile, Merchant Center, Local Inventory Ads, Google Ads, Analytics, and Looker Studio reporting.
And just for fun, I created and maintained an internal intranet and documentation library to provide staff with access to procedures, training materials, and company information.
